Aleran Software (Minneapolis) announces its AI-powered unified commerce platform that helps midsized B2B manufacturers sell complex products with complex pricing. Aleran Connected Commerce integrates with ERP and CRM systems and provides a frictionless buying experience. The platform is designed specifically for manufacturers and distributors with significant configure-to-order and engineer-to-order business.
Following are highlights of the platform’s AI-powered capabilities:
- AI-Powered Product Descriptions: Aleran’s newest enhancement is designed to improve how B2B manufacturers create and optimize product content for both traditional search engines and AI assistants like ChatGPT, Gemini and Copilot. Aleran’s platform now generates polished, generative engine-optimized product descriptions in seconds, helping sellers save time, improve search rankings, and get noticed by AI tools.
- AI Shopping Assistants: Manufacturers can deploy Aleran’s AI Shopping Assistant to any B2B market to help guide buyers to the right products and navigate the configure-price-quote process. Using conversational language, the assistant doesn’t simply respond to questions. It asks clarifying questions of the buyer to provide the context it needs for more relevant responses. It can also leverage information about past purchases and interactions to improve its recommendations.
- Machine Learning Pricing Strategy: Aleran’s platform helps manufacturers make decisions about pricing discounts based on historical sales data so quantity discounts actually maximize revenue.
- Digital Catalog-Embedded Buying: Aleran’s exclusive catalog-embedded buying technology uses AI to automatically analyze and tag products, transforming static catalogs into dynamic, interactive sales tools in minutes. There is no manual data entry required. It’s ideal for simplifying ordering of spare parts.
The platform includes AI sales agents, CPQ, PIM, digital catalogs, and customer portals. Aleran Connected Commerce provides an API-first architecture to make it easy to integrate back-end systems such as ERP and CRM with front-end sales channels with minimal IT help. The system will be shown at FABTECH 2025 in booth 13092.
More information: www.aleran.com